Coca-Cola, the anti-obesity campaign arrives in France
Obesity in the world and particularly in France has experienced a sharp increase since the 1990s, to such an extent that numerous awareness campaigns are launched each year via the television media or the internet.
This is for example the case recently with the surprising campaign of the giant Coca-Cola which took the free choice to expose in an advertising spot broadcast on American televisions the number of calories contained in a can of the brand.
An awareness campaign which is now arriving in France and in which the brand therefore recalled that 139 calories were contained in one of its red cans, and that it was necessary to think about eliminating them after consumption.
It is in a message ” Acting Together ” that Véronique Bourez, President and CEO of Coca-Cola France also launched this awareness campaign on French television channels and internet media aimed at consumers. The latter therefore explains that Coca-Cola has a role to play in the fight against obesity and tries to convey the message that the mobilization of all actors is of paramount importance.
Remember that overweight and obesity in the world are a scourge that affects more and more people, adults and children alike. In 2012, and in France, nearly 15% of the adult population were affected by obesity. A figure corresponding to nearly 6.9 million overweight people in France (6th edition of the three-year ObEpi-Roche study). Coca-Cola promises to increase awareness campaigns and provide consumers with more information about their products.
Stephen Paul is the lead author and founder of My Health Sponsor. Holder of a diploma in health and well-being coaching with more than 200 articles in the field of health, he makes it a point of honor to offer advice based on reliable information, based on scientific research, and verified by health professionals.