Obesity: an economic windfall that is still in its infancy
Sometimes it happens that a feeling invades us: that of being the victims, in turn, of a capitalist society that creates what does not exist in nature: GMOs, pesticides, hormonal disruptors, hybrid foods … and which cause pathologies such as so-called diseases of civilization such as diabetes, cardiovascular disorders, cancers, stress, burnout etc.
Mass consumption, on the other hand, involves many disorders. Like bulimia, anorexia, anxiety, anxiety or even depression. Few people resist the dictates of economic, food, material, etc. hyper-consumerism, and overweight subjects are not left behind.
Far from it. The proof is there!
Surgeries, procedures and other invasive devices on the rise
While so many diets are now decried, what has become of the “specialists giving (bad) advice“? By dint ofplaying yo-yo, it is dozens of kilos, gradually gained and never lost again, which make obese individuals suffer.
Often these people do not know what to do: it is like, unfortunately, a vicious circle, stressful and distressing, which closes on them.
But no matter … There are always more so-called revolutionary ideas and techniques that “come out of the closet” to “help” them fight against this fat. In a recent article(1) in the newspaperLe Progrès, no more gastric and other bariatric surgeries: “Reborn” is coming! It is a pipe that willreduce the intestinal absorption of fats and sugars by the body. While everyone was beginning to find limits to operations such as “gastric band”, “gastroplasty”, “sleeve”, “by-pass” and other biliopancreatic shunt (mainly in post-operative follow-up), a new device is proposed to subjects affected by excess weight.
And if all this is not enough, packaging, marketing and advertising messages take away all reflections, opinions and personal opinions in the most intelligent of people.
Communication techniques to the rescue
Advertisers, highly paid to find an unstoppable argument with a playful, attractive and addictive side, come to bring their grain of salt. Since advertising packaging is one of the keys to a product’s sales force, they offer a new way to identify, for children and their families, healthy food products(2).
In TopSanté magazine, German researchers argue in favour of packaging that would encourage children to prefer foods presented in an attractive way. The idea is to use colored packaging so that they can choose, in full knowledge of the facts, the products adapted to an optimal lifestyle.
So certainly, it isnot such a bad idea, but again, the child should not buy only under the guidance of a purchase that is dictated and conditioned to him. The child must besensitizedto healthy food. The difference is subtle but essential to make children and adolescents, losing their bearings, autonomous and lucid.
It is becoming obvious that it is no longer the parents or the teachers who make the youngest aware of what they eat throughout the day: it is more the agri-food manufacturers who will increasingly preach for their parishes . .
Come to think of it, however, it is easynot to be lulled by the sweet siren song of the health market lobbies: education and parental authority, which sometimes fall apart, must not become transparent.
Stephen Paul is the lead author and founder of My Health Sponsor. Holder of a diploma in health and well-being coaching with more than 200 articles in the field of health, he makes it a point of honor to offer advice based on reliable information, based on scientific research, and verified by health professionals.